catalog-basicsguidetiktokmetagoogle-shopping

How to Write Product Titles That Convert

By FeedOn Team ·

Why Product Titles Are Your Most Important Feed Element

Your product title is the first thing shoppers see in search results, Shopping ads, and catalog listings. It determines whether someone clicks on your product or scrolls past it. But different channels have different title requirements and best practices — what works on Google Shopping may not work on TikTok Shop.

This guide covers title optimization principles that work across channels, plus channel-specific strategies.

The Universal Title Formula

Regardless of channel, effective product titles follow this structure:

Brand + Product Type + Key Attributes

Key attributes vary by product category:
- Apparel: Color, Size, Material, Gender → "Nike Air Max 90 Men's Running Shoes - White/Black - Size 10"
- Electronics: Model, Specs, Variant → "Samsung Galaxy S24 Ultra 256GB Titanium Black - Unlocked"
- Home & Garden: Material, Dimensions, Style → "West Elm Mid-Century Modern Oak Dining Table - 72 inch"
- Beauty: Type, Variant, Size → "CeraVe Hydrating Facial Cleanser for Normal to Dry Skin - 16 oz"

Channel-Specific Best Practices

Google Shopping (max 150 characters)

Google prioritizes keyword-rich, structured titles. Front-load the most important information because titles get truncated in mobile views.

Do:
- Put brand name first (unless it's unknown — then lead with product type)
- Include specific attributes: color, size, material, model number
- Use the actual search terms shoppers use

Don't:
- Use ALL CAPS or excessive punctuation
- Include promotional text ("Sale!", "Free Shipping!")
- Stuff keywords unnaturally

Meta Catalog (Facebook & Instagram)

Meta's algorithm uses titles for matching — but shoppers see your images first. Titles should be descriptive but concise.

Do:
- Keep under 100 characters for best display
- Include the product type early
- Use natural, readable language

Don't:
- Use abbreviations that shoppers won't understand
- Include prices in the title (Meta pulls price separately)

TikTok Shop

TikTok shoppers browse differently — they're discovery-oriented, not search-oriented. Titles should be engaging and benefit-focused.

Do:
- Lead with what the product does, not just what it is
- Use conversational language
- Highlight trending attributes (e.g., "viral", "aesthetic")

Don't:
- Use corporate/formal language
- Make titles longer than 80 characters
- Include specifications that young shoppers don't care about

Before & After Examples

Example 1: Apparel

  • Before: "T-shirt blue"
  • After (Google): "Levi's Classic Cotton Crew Neck T-Shirt - Royal Blue - Men's Large"
  • After (TikTok): "Levi's Everyday Essential Crew Tee — Royal Blue"

Example 2: Electronics

  • Before: "Wireless Earbuds"
  • After (Google): "Sony WF-1000XM5 Wireless Noise Cancelling Earbuds - Black - Bluetooth 5.3"
  • After (Meta): "Sony WF-1000XM5 Noise Cancelling Wireless Earbuds - Black"

Example 3: Home

  • Before: "Candle"
  • After (Google): "Yankee Candle Large Jar - Vanilla Cupcake Scented Soy Wax - 22 oz"
  • After (TikTok): "Yankee Candle Vanilla Cupcake — The Room-Filling Scent Everyone Loves"

Common Title Mistakes

  1. Too short — "Blue Dress" tells Google nothing. Include brand, material, occasion, size.
  2. Too long — Walls of text get truncated. Front-load the important bits.
  3. Missing brand — Branded searches convert higher. Always include the brand name.
  4. Wrong language — If selling internationally, titles must be in the local language. Don't sell to Germany with English titles.
  5. Duplicate titles — Multiple variants with identical titles confuse algorithms. Differentiate by color, size, etc.

How FeedOn Automates Title Optimization

Manually rewriting titles for thousands of products across multiple channels isn't practical. FeedOn's AI Title Booster handles this automatically:

  1. Set your Brand Brief — Define your brand voice, target audience, and language
  2. Choose the channel — Google Shopping, Meta, TikTok, or custom
  3. Run the AI Booster — FeedOn generates optimized titles for every product using your brand context, product attributes, and channel-specific best practices
  4. Review and approve — Scan the generated titles, make adjustments if needed
  5. Publish — Include the AI-optimized titles in your channel exports

The AI considers your product images too — using Vision AI to identify attributes like color, material, and style that may be missing from your data but visible in the photos.

Measuring Title Performance

After updating your titles, track these metrics:
- Click-through rate (CTR) — Higher CTR means your titles are more compelling
- Impressions — Better-structured titles match more search queries
- Conversion rate — Accurate titles set the right expectations, reducing bounce
- Disapproval rate — Proper formatting means fewer Google rejections

Next Steps

Ready to put this into practice? Start your free 7-day trial — no credit card required. Connect your product feed and see results in under 5 minutes.