A product feed is a structured file usually a CSV or XML that contains all your product data: titles, descriptions, prices, images, availability, GTINs, and category labels. You submit this file to shopping channels like Google Shopping, Meta Ads, TikTok Shop, or Amazon, and they use it to display and advertise your products.
In this guide, we will explore the core concepts of google shopping feed optimization. You will learn why it matters, which elements carry the most weight, what mistakes to avoid, and how to properly optimize your feed to maximize your visibility and revenue.